Making the Case for Cleantech
Executive Briefs & Webinars to Grow Cleantech Firms
The energy industry is complex and rapidly changing due to shifting government policies, sudden wars, gyrating tariffs, aggressive global competitors, and volatile energy prices. Industry expertise, research, and analysis are crucial for making sense of these disruptive forces.
Cleantech Adoption synthesizes these trends to help clients present clear, crisp, and compelling arguments, supported by research and analysis, to influence action.
Get executive sales meetings;
Demonstrate thought leadership;
Attract venture funding; and
Influence government policies.
-
Executive Briefs generate sales leads
Marketing communications create sales opportunities. How? They tell a convincing story that solves executives’ business problems.
The writing should:
Capture executive attention in a few seconds;
Provide industry-specific guidance, insight, and knowledge;
Avoid bland statements that AI could write; and
State the argument for action.
In addition, the text should be:
Scanable for busy executives;
Compelling, concise, and crisp to keep the reader’s attention; and
Specific to the industry’s regulations, policies, and technologies.
-
Strategy Webinars educate leaders
Strategy Webinars update your employees on industry trends so they can communicate effectively with customers, communities, and policymakers.
For example, strategic content creates executive meetings for salespeople. How? By addressing the strategic trends and uncertainties facing decision-makers. Executives worry about the business plan for this year and the next several years. Without addressing strategic concerns, salespeople are relegated to purchasing agents. Purchasers seek to commoditize all sellers by focusing on price, and only price, to meet their standard specifications.
Webinars educate client staff on the terms, procedures, and regulations governing energy conversations.
Sample Client Projects
-
Investment Bank
For an investment fund, I provided ongoing due diligence, analysis, and research of utility-scale solar PV investments. The project portfolio investment sizes were up to 1,000 MW. Connected the in-house team to attorneys and other service professionals.
-
Corporate Real Estate
I provided market and regulatory risk assessments for siting solar PV projects, some with battery systems, at various corporate sites across the US. The project sizes ranged from 5 MW to 200 MW. Reviewed project contracts and financials.
-
VC Funded Firm
I advised the CEO and Board of Directors of a start-up solar water heating technology company to sell their products in the U.S. The client was located in Belfast, Northern Ireland.
-
Condominium Association
I helped obtain funding and arrange the installation of six EV chargers at Flagship Wharf Condominiums in Boston. Eversource (the electric utility) and the MA DEP provided funds.
-
Netherlands Tech Firms
I met with the CEOs of two cleantech companies, Physee and IBIS Power, to review their market entrance plans for the US. I connected them to potential US customers and funders.
-
Public Relations Firm
For Tendo Communications, I wrote Executive Boardroom newsletters to help prospective utility customers learn how Sun’s Internet technology can solve critical business problems.
Subscribe to Substack insights
Insights are published on Substack: “Jim Walker | Cleantech Adoption”. Review my latest research, analysis, and industry opinions to stay current on industry issues and get advice on growing the cleantech market.
You can unsubscribe from my Substack at any time.