Making the Case for Cleantech
Marketing content and strategic advisory services to grow clean energy businesses.
The energy industry is complex and rapidly changing due to shifting government policies, sudden wars, gyrating tariffs, aggressive global competitors, and volatile energy prices. Industry expertise, research, and analysis are crucial for making sense of these disruptive forces affecting business decisions.
Cleantech Adoption’s services synthesize these industry trends to help clients get executive sales meetings, demonstrate thought leadership, attract venture funding, and influence government policy changes.
Marketing Communications For Businesses
Cleantech Adoption focuses on the forces driving industry change and the required actions to respond. Actions may include buying a new product, approving a new project, or adopting a new policy. Executive Briefs and Strategy Webinars feature clear, crisp, and compelling arguments, supported by research and analysis, to influence a desired action.
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Executive Briefs generate sales leads
Marketing communications create sales opportunities. How? They tell a convincing story that identifies and solves executives’ critical business problems with valuable information.
The writing should:
Capture executive attention in a few seconds;
Provide industry-specific guidance, insight, and knowledge for buyers’ decisions;
Avoid bland statements that AI or recent MBA graduates could write; and
State the argument for action.
In addition, the text should be:
Scanable for busy executives;
Compelling, concise, and crisp to keep the reader’s attention; and
Specific to the clean energy industry’s regulations, policies, and technologies.
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Strategy Webinars for leaders
Strategy Webinars update your employees on industry trends so they can communicate effectively with customers, communities, and policymakers.
For example, strategic content creates executive meetings for salespeople. How? By addressing the strategic trends and uncertainties facing decision-makers. Executives worry about the business plan for this year and the next several years.
Without addressing strategic concerns, salespeople are relegated to the purchasing agents. Purchasers commoditize all sellers by focusing on price, and only price to meet today’s standard specification.
Sample Client Projects
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Investment Bank
For an investment fund, I provided ongoing due diligence, analysis, and research of utility-scale solar PV investments. The project portfolio investment sizes were up to 1,000 MW. Connected the in-house team to attorneys and other service professionals.
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Corporate Real Estate
I provided market and regulatory risk assessments for siting solar PV projects, some with battery systems, at various corporate sites across the US. The project sizes ranged from 5 MW to 200 MW. Reviewed project contracts and financials.
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Early-Stage Company
I advised the CEO and Board of Directors of a start-up solar water heating technology company to sell their products in the U.S. The client was located in Belfast, Northern Ireland.
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EV Chargers
I helped obtain funding and arrange the installation of six EV chargers at Flagship Wharf Condominiums in Boston. Eversource (the electric utility) and the MA DEP provided funds.
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Netherlands Firms
I met with the CEOs of two cleantech companies, Physee and IBIS Power, to review their market entrance plans for the US. I connected them to potential US customers and funders.
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White Papers
For Tendo Communications, I wrote Executive Boardroom newsletters to help prospective utility customers learn how Sun’s Internet technology can solve critical business problems.
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Insights are published on Substack: “Jim Walker | Cleantech Adoption”. Review my latest research, analysis, and industry opinions to stay current on industry issues and get advice on growing the cleantech market.
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