Boosting Cleantech Success
Strategic content to educate, influence, and change outcomes.
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Insights: Educate
Briefings are delivered via a Substack newsletter to your inbox.
The briefs advocate for clean technology companies and counter misinformation from the fossil fuel industry. The writing is supported by verifiable and linked facts from reputable news, research, and academic sources.
Briefing insights include Op-Eds, policy critiques, market analyses, news trend analyses, and technology evaluations.
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Executive Briefs: Influence
Capture decision-makers’ attention with compelling, concise written content, customized to your marketing strategy and PR campaign.
Executive Briefs help customers understand how your cleantech solution solves their business problems. They provide guidance, insight, and knowledge to help buyers make decisions.
Briefs present a clear argument, problem definition, solution, and evidence supporting the argument and “call-to-action”.
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Webinars: Change Outcomes
Industry trends, research, and analysis delivered to your employees via webinars.
Rapid changes in energy markets, government policies, and technology development overwhelm employees with too much information to readily synthesize and use.
Corporate staff developing their next year’s plans and strategies need to step outside their daily tasks to understand the big picture and its impact on business success.
Sample Client Projects
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Investment Bank
For an investment fund, I provided ongoing due diligence, analysis, and research of utility-scale solar PV investments. The project portfolio investment sizes were up to 1,000 MW. Connected the in-house team to attorneys and other service professionals.
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Corporate Real Estate
I provided market and regulatory risk assessments for siting solar PV projects, some with battery systems, at various corporate sites across the US. The project sizes ranged from 5 MW to 200 MW. Reviewed project contracts and financials.
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Early-Stage Company
I advised the CEO and Board of Directors of a start-up solar water heating technology company to sell their products in the U.S. The client was located in Belfast, Northern Ireland.
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EV Chargers
I helped obtain funding and arrange the installation of six EV chargers at Flagship Wharf Condominiums in Boston. Eversource (the electric utility) and the MA DEP provided funds.
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Netherlands Firms
I met with the CEOs of two cleantech companies, Physee and IBIS Power, to review their market entrance plans for the US. I connected them to potential US customers and funders.
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White Papers
For Tendo Communications, I wrote Executive Boardroom newsletters to help prospective utility customers learn how Sun’s Internet technology can solve critical business problems.
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Insights are written and published for Substack: “Jim Walker | Cleantech Adoption”. Review my latest research, analysis, and industry opinions to stay abreast of industry issues and advice on growing the cleantech market.
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